City Publications Digitally Driven Direct Mail enables companies to stand out in a cost-rewarding way that directly boosts demand – a successful combination that frustrates other marketing channels.
Before joining City Publications select clientele, some businesses had been betrayed by worthless leads, disappointed with low-margin jobs, overpaying for clicks, and trapped, frustrated with sporadic indirect marketing methods.
City Publications bypasses marketing frustrations by using LARGE DATA MODELS to send targeted ads OFF SCREEN, physically into the hands of high value customers who closely mimic known, high-ticket buyers.
Yes, City Publications drives competing ad exposure down from 10,000 competing ads to a remaining few dozen complimentary services (Deck Level) – and in some cases limits customer ad exposure to a single ad (Solo) by shifting attention off screen, and directly into highly targeted “spendy” hands.
Our premier local audience consists of high value homeowners with the motivation and means to pursue their vision of a dream home and family life that demands local, high-ticket goods and services. If they’re a future buyer, they’re in our growing audience:
10,000 COMPETING ADS PER PERSON EVERY DAY
WE USE LARGE DATA MODEL TARGETING
TO SHIFT ATTENTION OFF SCREEN
BYPASS COMPETITION
DIRECTLY INTO SPENDY HANDS
With an open rate 60% ABOVE the next best channel, digitally driven direct mail rewards 9X the response rate, and 1.3X the purchase rate (Creative Shop DM Statistics 2022).
When combined with City Publications’ above average audience, lead values are even more cost-rewarding than older forms of direct mail tried in the past.
This type of marketing is “done for you”. No classes, coaching, seminars, hoops, hassles, things to learn, change, or adapt to.
Work with a local, 25-year expert dedicated to helping select Triangle businesses stand out in a cost-rewarding way that directly boosts demand.
Local Business Owner
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