HIGH VALUE COST REWADING CUSTOMER LEADS

HIGH VALUE

COST REWADING

CUSTOMER LEADS

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"I'm here to congratulate you on everything you've built" - Jeff Mauget | Owner

What is Digitally Driven Direct Mail?

City Publications Digitally Driven Direct Mail enables companies to stand out in a cost-rewarding way that directly boosts demand – a successful combination that frustrates other marketing channels.

Bypass Marketing Frustrations

Before joining City Publications select clientele, some businesses had been betrayed by worthless leads, disappointed with low-margin jobs, overpaying for clicks, and trapped, frustrated with sporadic indirect marketing methods.

Burned by trick leads from online lists
Priced out of expensive clicks in the local niche
Settling for low-value low-margin disappointments
Stuck with indirect marketing, content, blogging & dancing
Posting and praying
Sporadic networking
Financing disappointing SEO
Lost in complex funnels
Searching for phantom solutions through coaching, consulting, classes & other "transformations"

City Publications bypasses marketing frustrations by using LARGE DATA MODELS to send targeted ads OFF SCREEN, physically into the hands of high value customers who closely mimic known, high-ticket buyers.

Lots of them.

“Ok but bypass? Really?”

Yes, City Publications drives competing ad exposure down from 10,000 competing ads to a remaining few dozen complimentary services (Deck Level) – and in some cases limits customer ad exposure to a single ad (Solo) by shifting attention off screen, and directly into highly targeted “spendy” hands.

Directly Into “Spendy” Hands

Our premier local audience consists of high value homeowners with the motivation and means to pursue their vision of a dream home and family life that demands local, high-ticket goods and services. If they’re a future buyer, they’re in our growing audience:

HIGH VALUE COST REWADING CUSTOMER LEADS

Primary non-absentee resident
high home value
high income
high credit score
high purchase activity
highly educated
family age
home size
lot size
on and on and on...

HIGH VALUE

COST REWADING

CUSTOMER LEADS

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10,000 COMPETING ADS PER PERSON EVERY DAY

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WE USE LARGE DATA MODEL TARGETING

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TO SHIFT ATTENTION OFF SCREEN

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BYPASS COMPETITION

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DIRECTLY INTO SPENDY HANDS

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Shifting Attention Off Screen

With an open rate 60% ABOVE the next best channel, digitally driven direct mail rewards 9X the response rate, and 1.3X the purchase rate (Creative Shop DM Statistics 2022).

When combined with City Publications’ above average audience, lead values are even more cost-rewarding than older forms of direct mail tried in the past.